Great. Next they'll be going after my Cheetos.

Redefining food:

New York City Health Commissioner Tom Frieden has just been named to head the federal Centers for Disease Control and Prevention. In announcing his new job, the White House touts his expertise in health care reform, swine flu, and tuberculosis. But Frieden's distinctive expertise isn't in infectious diseases. It's in chronic diseases associated with eating. Frieden is the world's most ambitious innovator in redefining unhealthy foods as not really food. By rhetorically pushing these items out of the category of sustenance, he's paving the way for more aggressive regulation of what you eat.

First Frieden went after trans fats. There, he had a good case that the targeted ingredient was industrial, not nutritional. But he wasn't shy about exploiting that angle.