Friday, January 22, 2010

Social media revolution

Though Buckeye Express was down for FOUR hours during the MOST important election in 50 years, there was a bright moment....and that moment was watching my iPhone as a Tweeter followed the election of Scott Brown with minute to minute updates on the % Brown needed to win each town the % he had achieved as each vote was recorded. This was remarkable. Indeed, it was apparent that Brown had won through this method about 2 hours before Fox News was willing to make a commitment in declaring the winner. In addition, during the second Bush election, Jay Cost (now posting at Real Clear Politics) had a system set up in which each county in particular states reported the returns, which were immediately tabulated by Cost on a national level. Thus, we knew that Bush had won some 24 hours before it came apparent to the rest of the population. Indeed, this method was more scientific and accurate than anything (exit polls?) the networks had previously used. What is a shame is that the mainstream media (MSM) no longer does real research or actually participates in the activity of following news. Instead, they go to various sources, often tainted, to get their news. Read here:
Social media has been important before, particularly in Obama's campaign, but the role of Twitter in this election was unique.

While Facebook and blogs were important to fundraising and messaging, Twitter is what allowed pro-Brown activists to stay in contact with each other, to feed each other news links, and generally to keep up each other's spirits at a time when the radar was showing that Brown had no chance.

I don't think it is an exaggeration to say that this was the first American Twitter revolution.

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